But this time of year always shines the spotlight on the highly-anticipated official Olympic team uniforms. A highly anticipated uniform? Yes it can happen!
And as is the case every time a named "designer" creates an outfit for an airline, there is sure to be some controversy.
Let's have a look at some of this year's contenders, shall we?
It's a safe bet and some reckon it to looking like a bunch of cricket umpires, but the Aussie's Sportscraft-designed uniforms are classic, well cut and crisp.
Plus, they have the added bonus of the names of every Australian gold medal winner printed on the lining. How cool is that!
So I think we can call this one safe, yes?
The French uniforms this year err on the side of ultra-chic, despite being designed by - wait for it - Adidas?!
I'd pay money to see how a female shot-putter is going to look in that jacket...
The Dutch are famous for their ability to make their national colour of orange either look super stylish, or really really horrid.
This year, however, they've upscaled from Beijing's grey-and-orange highlight ensemble to full-blown geek chic. I have to say, I love it - and it looks like it was pulled straight from Dad's wardrobe!
Who else better to design a laid-back uniform for the most laid-back place on earth - Bob Marley's DAUGHTER.
The US very cleverly leant on one of it's most iconic designers and a quintessentially American prep look, hiring Ralph Lauren to design their look. Though it's slightly bordering on military school, I'm not sure if they all have the haircuts to support it...
What's your favourite Olympic Uniform Moment?