Wednesday, 25 July 2012

A matter of uniformity

Let's face it, we've all worn some terrible uniforms in the past. From my own encounter with clown-checked polo shirts at a certain chain of chicken shops, to Madame M's days waiting tables in a so-called Italian Family Restaurant, right along to Shoshana's white-booted deli girl days.

But this time of year always shines the spotlight on the highly-anticipated official Olympic team uniforms. A highly anticipated uniform? Yes it can happen!

And as is the case every time a named "designer" creates an outfit for an airline, there is sure to be some controversy.

Let's have a look at some of this year's contenders, shall we?


It's a safe bet and some reckon it to looking like a bunch of cricket umpires, but the Aussie's Sportscraft-designed uniforms are classic, well cut and crisp.

Plus, they have the added bonus of the names of every Australian gold medal winner printed on the lining. How cool is that!

So I think we can call this one safe, yes?


The French uniforms this year err on the side of ultra-chic, despite being designed by - wait for it - Adidas?!
I'd pay money to see how a female shot-putter is going to look in that jacket...

The Netherlands

The Dutch are famous for their ability to make their national colour of orange either look super stylish, or really really horrid.
This year, however, they've upscaled from Beijing's grey-and-orange highlight ensemble to full-blown geek chic. I have to say, I love it - and it looks like it was pulled straight from Dad's wardrobe!


Who else better to design a laid-back uniform for the most laid-back place on earth - Bob Marley's DAUGHTER.
'nuff said.


The US very cleverly leant on one of it's most iconic designers and a quintessentially American prep look, hiring Ralph Lauren to design their look. Though it's slightly bordering on military school, I'm not sure if they all have the haircuts to support it...


What's your favourite Olympic Uniform Moment?


  1. I love that lining! How awesome! Wish I could pull off bright orange pants. You just stepped my excitement for the opening ceremony up a notch!

  2. Love our uniform, the sand shoes (I'm old!!) and the lining, how cool is that??? I would love to buy some for myself. I think The Netherlands' is fantastic and thank you for not putting Spain's outfit: very fast food.

  3. I too would love some of those shoes, 2paw! I do know however that almost the entire US uniform is available to purchase online. You can march along!

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